Have you joined the ‘New Year, New Me” bandwagon? Even if you haven’t, we bet you’ve seen it on nearly every caption in the last week. You can’t escape the trend! As cliche as it sounds, it really is a great time to reflect on the past year and write any wrongs for the beginning of the new year ahead. So if you’re guilty of not treating your hair right last year (especially towards the end.. *cough*.. blow drys, hair straightening, we all did it!) then now’s the best time to start again! Our innovative Hair Smoothing treatment has been designed to penetrate all hair types that can rejuvenate your hair, bringing it back to its healthy original state, by actively conditioning and revitalising the hair. You can achieve this at home with our Smoothing Collection or see your nearest hairdresser who will do our 72 Hair Keratin Smoothing Treatment for you for salon quality results. Like a Brazilian Blow Dry, the hair smoothing results eliminate frizz, locks in colour and reduces blow drying time for up to 12 weeks. ARE THE HAIR SMOOTHING PRODUCTS SUITABLE FOR ALL HAIR TYPES? YES – our treatments have been created to give everybody the same perfect result no matter what your hair texture and type is. Our cream has been formulated with keratin, proteins and amino acids. It’s designed to repair all hair types and add strength, thus repairing damaged hair. CAN THE SMOOTHING THERAPY BE APPLIED TO HAIR THAT HAS UNDERGONE CHEMICAL TREATMENTS INCLUDING STRAIGHTENING PROCEDURES? Good news, YES – our smoothing treatment can be applied to hair that has undergone any type of chemical treatment including straightening procedures – simply select product series appropriate for hair type. WILL I LOSE MY CURL IF I HAVE THIS TREATMENT? The smoothing treatment is designed to work with your hairs natural texture so the result depends on your hair type. If you have unruly, frizzy hair, you will see a massive reduction in frizz and curls. If your hair is naturally straight, it will appear shinier and smoother. All hair types will gain strength and be more manageable. HOW LONG DOES THE TREATMENT TAKE TO BE APPLIED IN THE SALON? It depends on the length and texture of your hair. It should take approximately 90-180 minutes. SHOULD I COLOUR MY HAIR BEFORE OR AFTER THE KERATIN SMOOTHING HAIR TREATMENT? It’s better to apply the colour before having the treatment so that the colour is locked in. Having the treatment after will enhance the vibrancy of the colour. If you can’t colour before hand, wait at least 7 days after treatment to colour. CAN I USE ANY AFTERCARE SHAMPOO AND CONDITIONER? We have a range of aftercare shampoo and conditioner available to help prolong the service and encourage strength and shine post treatment. Shop them here. WHEN CAN I WASH MY HAIR AFTER THE TREATMENT? We would encourage you to not wash your hair for the first 72 hours after the treatment. However if you have curly hair and want to keep more of the curl then wash out after 24 hours. The longevity may be affected. HOW SHOULD HAIR BE DEALT WITH IMMEDIATELY FOLLOWING TREATMENT? For the 72 hours post treatment aim to follow these guidelines: Do not get hair wet (shower, pool or sea). If hair gets wet within the first four days post treatment, Re-straighten with a Titanium Flat Iron. Do not use any hair care products including hair spray, gel and mousse. Do not tie hair up. IS IT OK TO GO IN THE SUN AFTER MY TREATMENT? Of course! We want you to enjoy your life with perfect hair. We would always recommend using a UV protecting product like our Blow Dy Cream to act as a thermo shield from the sun. HOW LONG WILL THE RESULTS LAST FOR? The longevity depends on your lifestyle. It usually lasts for up to 12 weeks. We encourage using a mask fortnightly to promote and prolong your perfect hair. So stop procrastinating and start caring for your hair today, with 72 Hair! Shop our entire range here.