Review by Beauty & The Boutique

My hair is notoriously difficult to keep looking shiny, strong and healthy – trust me, when it comes to hair treatments I’ve been there, done that…but to NO avail! Finding a hair mask treatment that transforms my colour processed, weak and brittle hair into soft, lightweight, lustrous, strong and glossy locks (like I’ve just stepped out of the salon) has been a struggle.
That is until NOW.

After years of searching, I’m ready to share a hair mask that really works! Introducing the revolutionary 72 Hair Replenishing Mask…just wait to touch your hair after using it!
Whatever your hair type is, it will give your tresses a new lease of life! Let the luxurious, deeply penetrating mask help to de-frizz, strengthen and replenish moisture into the hair and watch your luscious locks be reborn. Germ and Avocado Oil, Hydrolysed Keratin, Collagen (yep, that’s right – collagen for hair!) and Amino Acids will all help put a beautiful shine on even the saddest of locks!
Feel your hair becoming shinier, smoother and stronger with every 72 Hair Replenishing Mask treatment you apply…say HELLO to frizz-free and ultra-nourished hair, even between salon visits! PLUS, the scent is insanely addictive!
Luscious salon-worthy hair? Yes please!!

Key Features:
Hydrolysed Keratin – Revitalizes the hair and helps rebuild strength. Increases hair elasticity and reduces breakage.
Collagen – Creates a protective shield against irritation and exposure to chemical treatments; adds body, manageability and increased tensile strength.
Amino Acids – Adds moisture as well as strength to the hair structure. Helps protect hair colour and increase shine.
Avocado Oil & Germ Oil – Added to rejuvenate and increase moisture within hair.
Vitamins and Essential Oils – Vitamins serve as anti-oxidants, protecting hair from damage by environmental factors such as sunlight and decelerating the oxidation process. Essential oils sooth and hydrate the hair and as a result nourish and eliminate frizzy hair.
A little bit about the brand…

The 72 Hair team are passionate about each product, and their expert knowledge into clever science and top ingredients means we get to experience a salon professional brand from the comfort of our home! The chic packaging, gorgeous smell and premium results mean that they create a bespoke range of hair products to love. PLUS, they care about our planet too! The hair care products are formulated with certified ingredients and the bottles and packaging are recyclable, promoting ‘green’ technology to help preserve our environment.
As with ALL the makeup brands we stock here at Beauty and the Boutique – this product is NOT tested on animals.
SIZE: 250ml / 8 fl.oz

Love your hair with these simple steps:

1. Cleanse hair with your regular shampoo and / or conditioner

2. Towel dry hair, be careful to not rub your hair with a towel – simply press and pat the towel against your hair to absorb moisture. This will be kinder to your hair and help your hair stay frizz-free

3. Apply about a generous dessert spoon amount of product or more depending on your hair length

4. Work evenly into the hair by working product from mid lengths to ends, and comb through to spread evenly

5. Leave on for 15mins (for a more intense repair leave on for at least an hour). For severely damaged hair, apply early evening, allow hair to air-dry naturally with 72 Hair Replenish Mask and sleep with hair mask on overnight). The longer you leave it, the more intense the treatment will be.

6. Once ready, rinse thoroughly with tepid water

7. Style as desired

8. Use 1 – 2 times per week depending on how much nourishment you feel your hair needs
For intense repair, apply before sleep and leave overnight for EXTRA loving care!

Shop the Intense Replenishing Mask here.

Lauren Hutton


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