GLAMOUR, 18 NOVEMBER 2021
‘Liquid hair’ is the super glossy trend that we keep spotting everywhere
Ultra smooth, shiny, fluid strands are dominating our Explore page, serving up uber-glam out-out inspo for when we want to feel a little glossier and more pulled together.
We asked top hair stylist, and DryBy artist in residence, Hollie Rose Clarke, how to achieve the look ourselves. For long-lasting silkiness, she recommends a keratin treatment. “The smoothing treatment eliminates frizz, locks in colour and reduces blow-drying time for up to 12 weeks,” she explains.
“It has a trace amount of formaldehyde,” she confirms, “purely to stop bacteria, rather than to straighten. The reason other brands use a lot of this ingredient is to create poker straight hair, whereas this one restores your hair to its virgin state while smoothing and improving the condition, creating manageable beautiful glossy hair.”