Our Ethos and The Science

Everybody’s hair is different, but our ethos is simple, to offer you the same, perfect hair results no matter what type of hair Mother Nature’s blessed you with.The 72 Hair products are suitable for processed, coloured, textured, Afro Caribbean or virgin hair. The 72 Hair smoothing system is created by hairdressers, so we know a thing or two about what your hair needs – Our treatment delivers, smooth, consistent results to leave your hair ‘frizz-free’ every time.

Our whole range of hair care products is formulated with certified ingredients. Using premium ingredients, such as Avocado Oil, Collagen and Hydrolyzed Silk, the 72 Smoothing System repairs the cuticle, improving the overall condition, so that you can achieve beautiful salon results every time. Our bottles and packaging are recyclable and we encourage ‘green’ technology to help preserve our environment as much as we can.

Hydrolysed Keratin

Revitalizes the hair and helps rebuild strength. Increases hair elasticity and reduces breakage.


Creates a protective shield against irritation and exposure to chemical treatments; adds body, manageability and increased tensile strength.

Amino Acids

Adds moisture as well as strengthening to the hair structure. Helps protect hair colour and increase shine.

Hydrolysed Silk

Encourages smooth, shiny, easy to manage hair. Helps protect hair against environmental damage and increases hair elasticity to reduce breakage.


Used in our shampoo to balance hair’s pH level. By maintaining the optimum pH level the hair is stronger, healthier and more vibrant.

Avocado Oil & Germ Oil

Added to rejuvenate and increase moisture within hair.

Cocoa Oil

Increases moisture within hair to reduce frizz.

Vitamins and Essential Oils

Vitamins serve as anti-oxidants, protecting hair from damage by environmental factors such as sunlight and decelerating the oxidation process. Essential oils soothe and hydrate the hair and as a result nourish and eliminate frizzy hair.

‘Smoothing Gel’

Gel-based Keratin rather than liquid based, allows the keratin to penetrate into the hair quicker and more easily. The texture is easier to work with and quickly dries into the hair.

The 72 Hair team’s passion and expert knowledge is squeezed into every single product and ensures that every time you use it, you will fall in love with the results. Clever science and premium ingredients come together perfectly, it’s where the magic really happens. Forget the bad hair days, the hassle, the will-it-won’t-it-behave and everyday hair stresses. The future of healthy, gorgeous hair is here.


"The best products ever!"

Read all reviews and add your own on Trustpilot

Rebecca Thapa
Lauren Hutton


Related products

In Stock
5 out of 5
In Stock
5 out of 5
In Stock
5 out of 5
In Stock
5 out of 5

Leave a Reply

Your email address will not be published. Required fields are marked *