For the love of hair

Fall back in love with your hair, with the 72 Hair Professional Smoothing System. The only collection you need for beautifully smooth, glossy hair, with minimum effort. Discover how you can have a great hair day, every day. Exclusively available online and in selected salons.

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You can find our products at the following retailers

The 72 Hair Promise

Beautifully, glossy hair, with minimum effort, every day. That’s the 72 Hair Promise. Our expertly formulated salon quality hair products deliver the smoothing results your hair deserves, with no fuss.

Restore calm after blow drying, colouring, curling and straightening, and never have a bad hair day again.

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